Tired of the Same Old Bottlenecks? Get Growth Derived From Both Operations and Marketing
Meet the Fractional Growth Officer Designed for Blue-Collar Businesses
First, and of critical importance, I work with no more than 4 new clients at a time during the original retainer. Ideally this turns into a long-term relationship based on the results you see early on, but with the time and energy I put into my clients, where your results are my #1 goal, I refuse to take too many opportunities and risk your growth.
You’re running a hard-charging, hands-on operation as the owner or CEO.
Enough of your teams show up, you pressure the business to produce, the phones ring, the trucks roll.
You have your hands, and mind full of work stressors that aren’t part of your title – or expertise.
Too full.
You are too invested in the business to see the various bottlenecks holding your business growth back.
But something’s off:
- Turnover’s high. Skilled folks are quitting, you’re scrambling to replace them.
- Safety incidents or near-misses keep creeping up.
- Productivity isn’t what it should be: You have capacity you’re not hitting.
- Efficiency is leaking: Too many hours, too many waste points.
- Meanwhile, growth is stalled: You’re trading job-for-job, not scaling, not building margin.
You need someone who gets both sides of the equation — operations and marketing.
You need a driver, not just a consultant.
Someone who becomes part of your leadership team, but on your timetable and budget.
That’s what I do.
I serve as your Fractional Growth Officer: Part-time COO and part-time CMO.
Here’s how it works.
What You Get: Dual-Hat Leadership, One Goal – Growth
Fractional COO Role (Operations Focus)
I step in to help you tighten up your operational engine:
- Diagnose workforce issues: Why turnover is high, how to address retention, leadership gaps, culture breakdowns, high absenteeism, subpar quality, etc…
- Enhance productivity & efficiency: Review workflows, job scheduling, crew mix, downtime, waste (time, material, scrap, money).
- Strengthen safety & quality: Embed safety as part of operations, not just a compliance checkbox.
- Build scalable systems: Standardize processes, build repeatable templates, create reliable forecasting and measurement.
Fractional CMO Role (Growth & Marketing Focus)
While operations stabilize and improve, we unlock growth:
- Clarify your market positioning: What makes your blue-collar business unique, how to win more jobs, referrals, contracts.
- Build the lead pipeline: From awareness to qualified calls, to booked jobs.
- Align your operations capacity with marketing: Ensuring you can deliver what you market. Growth without capacity = chaos.
- Measure what matters: Job acquisition cost, lifetime value of a customer, crew utilization, conversion from lead to job.
Why This Dual Role Matters
Most firms hire a “marketing guy”, or an “operations consultant”… but the two are disconnected.
- If your operations are leaky, marketing only makes the mess bigger.
- If your marketing is weak but you shop is solid, you’re leaving growth (and money) on the table.
I bring both together so your business doesn’t just run smoother – it grows stronger.
Who I Work With
- You’re a blue-collar business: Service, trades, manufacturing, construction, field operations, production, steel, warehousing, logistics, etc…
- You know you have operational issues (managers, supervisors, turnover, safety, productivity, efficiency, crew utilization) and you want to grow.
- You’re ready to invest in leadership leverage (not necessarily a full-time C-suite hire yet).
- You want measurable, actionable results, not buzzwords.
- You’re serious about scaling – but you know you first need to fix the foundation.
The Results You Can Expect
Here are the kinds of outcomes we deliver together:
- Cut turnover – crews and teams are more stable, less time spent hiring and training.
- Improved leadership – a stronger cohesion between managers, supervisors, foremen and the workforce.
- Safety incidents reduced – fewer disruptions, lower risk, better margin.
- Productivity up – better utilization of your teams, fewer “just doing jobs” days.
- Lead flow up – more inbound calls/leads, better conversion, stronger pipeline.
- Growth realized – you expand capacity and fill it, with margin intact.
How It Works: High-Leverage Engagement
- Initial audit & roadmap (30 days)
- Deep dive into operations: Management, supervisors, foremen, culture, workforce, crew performance.
- Audit of marketing: Lead generation, pipeline, positioning.
- Deliver a clear roadmap: Key issues, priority initiatives, growth opportunities.
- Implementation phase (ongoing, fractional)
- I embed part-time in your team: Weekly leadership check-ins, operational reviews, performance tracking. (In person and / or hybrid depending on location)
- Drive marketing strategy: Positioning, lead generation tactics, alignment with operations.
- Monitor metrics: Operational KPIs + marketing KPIs.
- Scaling phase
- Once operations are stable and marketing pipeline is flowing, we ramp up growth efforts: New service lines, new territories, improved margin mix.
- Build a system you can finally scale without chaos.
- Exit or transition
- Either you bring in full-time leaders (COO and CMO) with the systems in place — or I stay on as your Fractional Growth Officer ongoing.
- Together we decide the next best move for your company.
Why Me
- I speak your language: Blue-collar business mindset, boots-on-the-ground reality.
- Dual-discipline experience: Operations + marketing in real-world settings.
- Cost-effective leadership: Get senior strategic support without full-time C-suite cost.
- Focused on results not fluff: Fewer buzzwords, more metrics that show up on your P&L and schedule board.
Ready to Grow? Let’s Talk.
If you’re ready to stop firefighting and start scaling with purpose, click the button below.
Let’s book a 30-minute strategy call.
We’ll see where your biggest bottleneck is today, and map out how we fix it and use it as the springboard for growth.
Schedule Your Strategy Call →
Because growth starts when operations and marketing stop fighting each other — and start working together.
Bonus: FAQs
Q: How many hours do you work each month?
A: My engagement is flexible. Typically 15-30 hours/month to start, scaling as agreed. You pay part-time leadership, not full time burden.
Q: Do we need to commit long-term?
A: No. We start with the 30-day audit. Then you decide. Transition or continue. It’s your call.
Q: Will you do our marketing ads or manage crews day-to-day?
A: I’m a strategist, integrator and growth driver. I will guide your team (or vendors) and build systems — but this isn’t about me doing every task. I set the direction, the metrics, the accountability.
Q: What sort of ROI can we expect?
A: While every business is different, typical gains include 20-30% reduction in turnover, 10-20% increase in productivity/utilisation, and 20-40% growth in lead-to-job conversion within 6-12 months once both operations and marketing systems align.